Earthness™ Philosophy
“Earthness™ will thrive at the intersection of culture, community and uncompromising respect for nature.”
Earthness™ is an attempt to retrace steps to a way of life that is closer to the ways of the land. By bringing three important pillars together: culture, community and nature.
At its simplest level, the happiness one finds in being connected to the ways of the land, that is Earthness™.
The land itself, the culture it represents, the communities that thrive on it, and every living form that makes it what it is – Earthness™ is a celebration of it all.
Earthness™ is being built by siblings Chaitali and Rahul.
“Nature is not a place to visit. It is home” – GARY SNYDER.
As a base, Earthness™ is coming up in Somasagara Village, Nelmangala, Bengaluru Rural District. As a community, Earthness™ will exist across multiple frontiers - online, experiential and philosophical.
"You do not choose land, it chooses you."
Earthness™ began taking shape when a friend took Chaitali and Rahul to Dee Mandala farms in Nelmangala, Bengaluru Rural District. For the two siblings who had been unsuccessfully looking for some land to own since years, it was pretty much an instant decision. The land simply called out to them. As did its owner, and now dear friend and guide, Dee. The rest is a story that is writing itself.
Chaitali Raizada
From Customer Services leader in the IT sector to founder of Taantraa, Bengaluru's first vegan home baking outfit, Chaitali's journey has been nothing short of an adventure. In her decade plus role as an entrepreneur, she has been extensively covered in press and mainline media - from Femina to Vogue. Her craft have been appreciated by food lovers, nutrition experts, diabetics and gluten-allergic people. As a fauji kid, Chaitali experienced nature first hand growing up on far flung army bases. As co-founder of Earthness™ she is looking forward to creating unique experiences for a community that has nature at its heart.
Rahul Jauhari
Co-founder of Earthness™, Rahul is an extensively awarded advertising professional, both nationally and globally. After stepping down from his role as President and Chief Creative Officer of Rediffusion, India's largest Independent advertising agency, Rahul set up Flibbr® Consulting - now a globally awarded consulting firm. Rahul is a nature lover, urban farmer and wildlife trainee, as he likes to call himself. Earthness™ is at the center of Rahul's mission to reiterate the ever increasing the importance of living in harmony with nature.